
How does one make design for social change sustainable and scalable? To build a replicable model and an enduring momentum?
As someone who’s worked with non-profits for many years, I’ve occasionally thought about perhaps starting one of my own as a way of institutionalizing some of my activism and work, ideas, research and outreach.
You might be surprised to learn that the largest charity in the world is not run by Bill and Melinda Gates, but is one that promotes and supports innovation in the field of architectural and interior design. That’s the Stichting INGKA Foundation, the Dutch Foundation that owns IKEA.
I have more modest ambitions and checking out the prior art, I found there’s no shortage of design-driven non-profit organizations. A search on GuideStar, a database of non-profit organizations, turns up over 5,000 search results matching the term “design.” In my survey of design-centric non-profit organizations here are some I thought were notable. This list is not exhaustive (for instance, it does not include some amazing educational institutions, museums, or documentary projects) and the examples here are all US-based, but take a look.
The Art Directors Club hosted Designism 4.0 this Wednesday night in their New York City gallery. This was the fourth annual event on design and social change there, and after last year’s ambitious program was cut short by the Vice-Presidential debate this year’s program was significantly streamlined — four slideshows, a roundtable, and one big question: how to do good work and still eat.
“Books of Hope partnered with the South African Depression and Anxiety Group, to design and produce interactive, multilingual Speaking Books that can be seen, read, heard and understood by the reader regardless of their reading ability.Unsatisfied with their given curricula, design students around the US are demanding a focus on design for social change — and making it happen. Here are a few recent events:
“Worldstudio, together with the Adobe Foundation’s signature program Adobe Youth Voices, today announced Design Ignites Change, a program that encourages talented high school and college students to use the power of design to address social issues in their local communities through substantive public projects. Students are encouraged to develop projects that will stimulate thought, dialogue, action and ultimately change.... A major component of the initiative is a mentoring program where college and university students, educators and creative professionals, work with underserved high school students to develop actual projects that will benefit their own communities while giving them a voice around important social issues.”
An article of mine is running in the Design Issues column of the January/February 2008
Communication Arts. It started out as a piece about design education outside of traditional design schools, but then turned into something more — about grassroots engagement with public space and the power of design to envision change. Thanks Nicolas, Kim, Chris, David, and DK for their insight.
It’s is not just in design schools. It’s not just in mentorship programs at top shelf firms. Design and education meet in the streets.
Most graphic design education points to a career as a design professional. But the same tools we use to undertake user research, solve problems, and satisfy clients can be used by young people to voice their opinions and meet the needs of their neighborhoods and communities.
The stories below are shining examples of design as populism. The designers of these projects – amateurs and professionals – have moved beyond a passive relationship to the world, beyond the daily pattern of serving clients, responding to assignments, and deadlines.
By taking it outside, they are asserting a positive vision and owning the spaces they live in – and in the process are making these places better for us all.
Memorials shape our collective memory. They are a tangible, public stake against forgetting, a manifesto to the present and a reminder of the past as a warning for the future. Put forth by loved ones after a tragedy, grassroots memorials are at once both personal and public – often filling a void where government-funded memorials leave off. Some are subtle collections of flowers and personal items, occupying quiet corners of common space. Others scream out for attention. Rendered three-stories tall on the side of a building, the memorial mural on Butler Street and Third Avenue in Brooklyn is hard to ignore.
The design is a tribute to 28 pedestrians killed by cars between 1995 and 2007 in the streets of Brooklyn’s Gowanus neighborhood. The mural depicts three young boys, fifth-graders Victor Flores and Juan Estrada, and 4-year-old James Rice. All three were killed by cars speeding around corners – Rice was struck down just a block from the spot where the mural now stands. The driver who hit Rice got a ticket for failure to yield. Represented as towering figures painted in ghostly blue, the boys hold up redesigned streetsigns with traffic-related symbols urging respect for pedestrians. The three boys are accompanied by a blank silhouette holding up an unambiguous red stop sign declaring: “Not one more death.” The effect is chilling.
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